Founded in 1943 as Huaxing Factory, XCMG was the first group company established in China's construction machinery industry in 1989. As the pioneer, founder, and leader of China's engineering machinery sector, XCMG is a leading enterprise with global competitiveness and influence in the industry, ranking among the world's top brands with revenue reaching hundreds of billions of yuan. Over its 36-year history, the Company’s key performance indicators have consistently ranked first in the construction machinery industry in China, maintaining a leading global position for multiple consecutive years. It has been the sole domestic industry representative listed in the “World's 500 Most Influential Brands” for six consecutive years, and has been also listed in the Fortune China 500 and Forbes China's Top 30 Go-International Brands, ranking first in the domestic industry in each list. XCMG is resolutely advancing our industry’s transformation towards high-end, intelligent, green, service-oriented, and globalization development, accelerating the construction of a world-class modern enterprise and scaling the peak of global equipment manufacturing.
Introduction to XCMG
Opening Ceremony
The 7th XCMG International Customer Festival , themed “Solid Innovation for Green Tomorrow”, pioneered a “night culture” scenario in the construction machinery industry, creating an immersive experience through holographic light and interactive fusion. The entire opening ceremony elegantly showcased the dual expression of technological hard power and cultural soft power, conveying XCMG’s spirit of continuously scaling the industrial peak to the world. It demonstrated the mission of Chinese intelligent manufacturing in empowering global infrastructure through green innovation, presenting an opening ceremony of international vision and caliber for global customers.
Program Schedule
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Illumination·XCMG - Product Light Show
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Opening Video - Our Wonderful XCMG
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Dance - XCMG Ode·Chapters of Global Splendor
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Chapter I: Ink of Pengcheng
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Chapter II: Terracotta Warriors in Motion
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Chapter III: Smart Power, XCMG
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Chapter IV: Embracing the World with Courtesy
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Guest Welcome Address
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Product Delivery Ceremony
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Dance - XCMG AI·Mechanical Storm
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Crane Product Dispatch Ceremony
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Opening Ceremony
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Drone Performance - Solid Innovation for Green Tomorrow
Dance - XCMG Ode·Chapters of Global Splendor
Dancers use their bodies as brushes and silk ribbons as ink, tracing the characters “Peng Cheng Qi Li” through changing dance steps amid light and shadow, awakening the thousand-year cultural lineage of the ancient city. Subsequently, the landscape of mountains and water transforms into a mechanical panorama, where traditional culture and XCMG’s modern industry brilliantly complement each other. The brushstrokes ultimately coalesce into “XCMG, Solid to succeed!”, interpreting Xuzhou’s culture through ink and water, showcasing XCMG’s innovative landscape deeply rooted in its local heritage and facing the future.
Dancers transform into thousand-year-old terracotta figures, with precise and steady movements, creating intricate formations that showcase the aesthetic beauty of Eastern sculpture and order. The powerful and forceful dance postures vividly display the strength of a thousand pounds. Ancient imagery resonates with modern industry, symbolizing XCMG’s commitment to craftsmanship, collective strength, and its resolute steps toward global connectivity and future co-creation, writing a new chapter of the era.
Forty warriors leap and turn, blending rigidity and softness, embodying the beauty of Eastern body language. Shifting formations, including human pyramid performances, reveal the harmonious philosophy of strength and beauty, stillness and motion in traditional culture. Digital light and shadow merge with industrial elements, with classical movements colliding and resonating with modern rhythms. XCMG, with intelligent manufacturing at its core, integrates the spirit of resilience, balance, and innovation from Eastern culture into industrial aesthetics, scripting a new humanistic industrial narrative in the era of digital transformation.
Forty hanfu-clad ceremonial envoys step through clouds, sleeves embracing the galaxy, as a 3D Silk Road unfolds beneath them. Male and female dancers weave and transform, creating a tableau of shields forming the Great Wall, portraying the magnificent scene of ceremonial civilization. In the finale, the Great Wall rises on the LED screen, where millennial culture converges with the industrial backbone. XCMG uses the brush of Eastern civilization to paint a grand landscape of global industrial cultural fusion, co-prosperity, and shared beauty, joining hands with the world toward a promising future.
Summary of Welcome Address
The Chairman extended a heartfelt welcome to our global partners who have traveled from around the world and expressed sincere gratitude to leaders at all levels for their continued care and strong support of XCMG’s development. He pointed out that XCMG has always been committed to its corporate mission: "Empower Solid Future." With outstanding products, advanced technologies and comprehensive solutions, XCMG continues to meet the evolving needs of customers worldwide, marking significant milestones in our journey toward globalization. In the face of today’s dual imperatives digital transformation and low carbon development, XCMG remains steadfast in driving innovation, pursuing green transformation and embracing intelligent evolution. We are actively advancing from single machine intelligence to large scale equipment group intelligence, creating greater value for global customers through integrated smart solutions that combine “products + scenarios.” Looking ahead, XCMG is eager to explore new horizons together with our global partners, breaking boundaries through technological breakthroughs, enhancing service warmth with digital depth and ensuring shared success through sustainable ecosystems. Together, let us scale the peak at the global high-end equipment manufacturing industry and co create a greener, more prosperous future!
This customer is primarily involved in major infrastructure and non-excavation projects across Saudi Arabia and has established branches throughout most regions of the country boasting large scale operational capabilities and excellent efficient infrastructure standards while building a strong local reputation. The customer expressed high recognition for the intelligent and sustainable features of XCMG's products and highlighted that over more than a decade of collaboration both parties have developed a solid cooperative relationship and deep mutual trust. Looking ahead the customer hopes to further strengthen cooperation with XCMG to jointly achieve win-win and greater success.
The Association leader highly recognize XCMG's significant contributions to the development of China's machinery industry. As a leading enterprise in the sector, XCMG has demonstrated keen insight into the trends of the times, making substantial progress in intelligent manufacturing, green and low-carbon development, and digital transformation, and setting a benchmark for the industry's upgrading and transformation. The China Machinery Industry Federation will continue to support the growth of construction machinery enterprises, actively facilitate platforms for industry exchange and cooperation, drive technological innovation, standardization, and market expansion, and contribute more actively to the global advancement of the construction machinery industry.
In the speech, the city leader emphasized that the construction machinery industry is presented with opportunities from green, intelligent, and digital transformation, while also facing challenges such as sluggish global economic recovery and industrial chain restructuring. Against this backdrop, the significance of the XCMG International Customer Festival becomes even more pronounced. It serves not only as a window to showcase innovative achievements but also as a vital platform for global partners to discuss cooperation, explore development, and share mutual opportunities. As the local government, Xuzhou City remains steadfast in its goal to build a global hub for the construction machinery industry and is fully committed to supporting XCMG’s international growth. City leaders sincerely invite global friends to take time during the event to explore the streets and alleys of Xuzhou and experience the warmth, charm, and unique character of the city.
Dance - XCMG AI·Mechanical Storm
Mechanized dancers make a cool and fiery entrance, with futuristic energy sweeping across the stage. Amid pulsating rhythms, dancers control their mechanical suits, performing powerful movements that release the dynamic energy of intelligent equipment and youthful vitality. XCMG, driven by innovation, ignites technological momentum, transmitting to the world the surging vitality and infinite possibilities of Eastern intelligent manufacturing.
Crane Product Dispatch Ceremony
Under the grand theme of “Solid Innovation for Green Tomorrow”, the 7th XCMG International Customer Festival reaches its pinnacle moment - 18 overseas best-selling wheeled and crawler cranes line up to set sail, presenting their steel-clad magnificence for global review! This group of “overseas stars” encompasses flagship models including all-terrain cranes, cross-country cranes, and crawler cranes, boasting exceptional working condition adaptability, intelligent electrical control systems, and low-energy designs. They traverse overseas infrastructure frontlines, becoming trusted “green construction pioneers” for global customers. Like a mighty steel dragon, China’s cutting-edge machinery powers the world’s path to sustainable growth!
Drone Performance - Solid Innovation for Green Tomorrow
As night falls, 2,000 drones illuminate the sky like a dazzling galaxy, tracing patterns of light that capture the spirit and energy of XCMGer. The ever-changing formations tell the story of innovation and transformation in construction machinery, weaving a magnificent ode to XCMG’s pursuit of a green and beautiful future powered by intelligent manufacturing.
